N THIS ISSUE - Nov. 7

1. "The Definitive Guide To Google AdWords"

I've just finished reading "The Definitive Guide To Google AdWords", written by Perry Marshall, and I am very excited to share with you the main highlights of this outstanding e-book.

You see, this guide taught me very practical lessons about the world's fastest direct response marketing machine - and I am very confident that it'll help you too in beating your learning curve with Google AdWords...

How come? Well, glad you've asked!

 

Firstly, I suggest you watch this 5-min screen cam video, which will give the basic contents of this Guide To Google AdWords. Click here.

Secondly, did you know that Google searchers do not respond well to excessive hype in ads, nor do they respond to messages that are plain and boring?
Apparently, what works well is something in the middle, i.e. your copy has to be intriguing, but not too pushy! Writing Google texts ads just right is definitely not an easy task, if your background is not direct responsive marketing!

But Perry's guide to AdWords will certainly help you in beating the learning curve fast!

Well, it certainly helped me!

Thirdly, did you know what is the #1 key to continuous improvement with Google AdWords?

Well, I didn't know what it was... until I've read in Perry's guide that there is a link in the Campaign Manager that says Create New Ad. When you start getting a few clicks with your first ad campaign, click on it and write a second ad for each campaign. Make your copy different from your first one. Use the same or similar words in the ad as in your keyword list. Use different verbs. Vary the capitalization. Try different concepts.

What it's amazing about all this, is the fact that Google will evenly split the traffic between your two ads and you can directly compare one against the other...

After 30-50 clicks, you'll see clear differences between your 2 ads: one gets, say 0.8% click-through-ratio (CTR) and the other one gets, say 1.2%.

All you'll have to do is delete the ad with the lower CTR and write a new one, so that you can compare it against your (control) ad - in order to try beating it again!

The major advantage of this methodology is that in a few weeks' time, depending on how much time you put into it, every single one of your ads will be the very best of 10, 20, or even 50 ads.

And every time you improve your ad, you get more targeted traffic without spending any more money - because Google rewards advertisers with more relevant ads, i.e.  with higher CTRs.

As a matter of fact, this is probably the most dramatic difference between Google AdWords and say, the other, more conventional pay-per-clicks, such as Overture or FindWhat.

I don't know about you, but in my case, my business background is not direct response marketing - I hold an MBA and thus all the abovementioned considerations were genuine novelties, to me!

In practical terms, what I've done was to go and change all my current campaigns on Google AdWords. And let me tell you that in several of them, my CTRs improved dramatically in a matter of a few hours... simply by placing new ads, side-by-side with the existing ads.

Soon, my new ads became control ads, because they were performing much better!
Yep! It was a great feeling, knowing that I was improving my ads, converting better, without spending more... and that could happen to you, too.

So, if you also wish to beat the steep learning curve with Google AdWords, I suggest you click here and order "The Definitive Guide To Google AdWords" today.

And please remember: you'll also receive a $50 bonus Overture credit towards your new account and also any of my digital products for free. Simply send me an email with a copy of your order, tell me your selection, and you'll receive both bonuses within 24 hours.

At our discussion forum, you'll also find additional information about the 5-day, no-charge AdWords eCourse that Perry Marshall has prepared for you. Click here.

2. "The Webmaster Business Masters Course"

Have you been playing around with the idea of setting up a home-based Internet business to sell your services as a Webmaster?
 
Or are you already running your online business but you realize that your current operational skills might be a detriment to your long-term growth?

Perhaps you are presently employed full-time / part-time in the field, but you want to be your own boss.

Maybe you currently design sites for relatives, friends or associates in your spare time, and you feel you are now ready to go beyond your circle of close contacts...

Whatever your reason might be...

Starting your own service business is certainly not a high-risk proposition.

The demand for Web sites and Webmasters continues to grow daily -- especially in the huge small business market.

Most small business owners recognize the positive benefits and importance of a Web presence, but many don't have the skills or time to develop a site on their own... or the big advertising budget required to hire a well-established firm.

As a result, substantial numbers of small business owners are actively searching for a Webmaster who understands their needs, and who offers quality service at affordable prices.

They are looking for an independent, competent Webmaster like you, ... a fellow small business owner whose success depends on their success!

So, why not capitalize on this swelling demand?
Become the sought-after online solution for this market...

And build your own business as you build your clients' business!

As with any type of business, a solid foundation can make the difference between a successful venture and a failed attempt.

You probably know already quite a bit of HTML, graphic design, layout techniques, etc. or else you wouldn't be hanging out your shingle as a Webmaster.
 
Is your "business" knowledge/experience just as impressive?
Are you feeling very confident about your management skills?

Have you been so engrossed in the site-building part of your business, that you've let the biz-building aspects of your Web design business slip a bit?

Fill in any gaps with The Webmaster Business Masters (no-charge!) Course.

It will help you get started on the right "business" track.

Mark Frank, the author of this Masters Course, runs his own home-based Web site design business, so you get an insider's perspective on what to do... and even more importantly, what not to do on the "business side" of your new company.

By following his guidance, you can bypass common hurdles and mistakes (usually caused by inexperience) that can cost you time and money.

The Webmaster Business Masters Course covers a range of need-to-know operational topics from developing a comprehensive business plan, to targeted marketing, to designing for your client's success (and yours!), to finding clients, to communicating effectively, to writing winning proposals, to signing profitable contracts.

This 61-page Webmaster Business Masters Course will help you get your Internet business up and running smoothly, so that you can spend your time and energy on what you know and love to do best, i.e. designing and building successful Web sites for happy clients.

Although this is a free eCourse, don't underestimate it...
In my opinion, this is a very powerful ebook for web designers that wish to develop new skills in business and are considering to incorporate your own company... and comes with the credibility offered by Ken Evoy (*) and his SiteSell team.

 

You'll also get free distribution rights with this ebook, which you can download from your usual freebies webpage, for Profits.CC subscribers only. Click here.

After you've downloaded and read this valuable no-charge e-book, why don't you share your views about it at our discussion forum, by clicking here? Thanks.

(*) - By the way, I've heard that Ken Evoy is planning to raise the price of Site Build It! very soon. So, if you've been planning to get Site Build It!, do it now.

If you're unfamiliar with Site Build It!, it's just the very best all-in-one hosting, ecommerce system for the price.

I'm actually surprised that he didn't raise the price long time ago, considering that you can't get all the features included in Site Build It! for twice the price, anywhere else on the Internet.