1) The guerrilla entrepreneur knows that the journey is the goal.

Unlike old-fashioned enterprises, which often required gigantic sacrifices for the sake of the goal, guerrilla enterprises place the goal of a pleasant journey ahead of the mere notion of sacrifices.

2) The guerrilla entrepreneur achieves balance from the very start.

He respects his leisure time as much as his work time, never allowing too much of one to interfere with the other.

Traditional entrepreneurs always placed work ahead of leisure and showed no respect for their own personal freedom. Guerrillas cherish their freedom as much as their work.

3) The guerrilla entrepreneur is not in a hurry.

Haste makes waste and sacrifices quality. The guerrilla is fully aware
that patience is his ally, and he has planned intelligently to eliminate most emergencies that call for moving fast. His pace is always steady but never rushed.

4) The guerrilla entrepreneur uses stress as a benchmark.

5) The guerrilla entrepreneur looks forward to work.

He is good at his work, energizing his passion for it in a quest to learn more about it and improve his understanding of it, thereby
increasing his skills.

The guerrilla entrepreneur doesn't think about retirement, for
never would he want to stop doing work he loves.

6) The guerrilla entrepreneur has no weaknesses.

He is very much the team player and teams up with guerrillas like himself who share the team spirit and possess complementary skills.

He values his team mates as much as old-fashioned entrepreneurs valued their independence.

7) The guerrilla entrepreneur is fusion-oriented.

He is willing to combine marketing efforts, production skills, information, leads, mailing lists and anything else to increase his
effectiveness and marketing reach while reducing the cost of achieving those goals.

His fusion efforts are intentionally short-term and rarely permanent.

In his business relationships, instead of thinking marriage, he thinks fling.

8) The guerrilla entrepreneur does not kid himself.

He forces himself to face reality on a daily basis and realizes that all of his business practices must always be evaluated in the glaring light of what is really happening, instead of what should be happening.

9) The guerrilla entrepreneur lives in the present.

He is alert to the new, wary of the avant-garde, and only wooed from the old by improvement, not merely change.

10) The guerrilla entrepreneur understands the precious nature of time.

He knows that instead, time is life. He is aware that his customers and prospects feel the same way about time, so he respects theirs and wouldn't dare waste it.

As a practicing guerrilla, he is the epitome of efficiency but never lets it interfere with his effectiveness.

11) The guerrilla entrepreneur always operates according to a plan.

He is prepared, knows that anything can and will happen, and can deal with the barriers to entrepreneurial success because his plan has foreseen them and shown exactly how to surmount them.

The guerrilla reevaluates his plan regularly and does not hesitate to make changes in it, though commitment to the plan is part of his very being.

12) The guerrilla entrepreneur is flexible.

When it is necessary for change, the guerrilla changes, accepting change as part of the status quo, not ignoring or battling it.

He is able to adapt to new situations, realizes that service is whatever his customers want it to be, and knows that inflexible things become brittle and break.

13) The guerrilla aims for results more than growth.

His plan calls for steadily increasing profits without a sacrifice of personal time, so his actions are oriented to hitting those targets instead of growing for the sake of growth alone.

He is wary of becoming large and does not equate hugeness with excellence

14) The guerrilla entrepreneur is dependent upon many people.

The guerrilla is very dependent upon his fusion business partners,
his employees, his customers, his suppliers, and his mentors.

He got where he is with his own wings, his own determination, his own smarts, and, as a guerrilla, with a little help from a lot of friends.

15) The guerrilla entrepreneur is constantly learning.

Humans have only one instinct that compares: the need for constant learning. Guerrilla entrepreneurs have this need in spades.

16) The guerrilla entrepreneur is passionate about work.

This enthusiasm spreads to everyone who works with him, even to his
customers. In its purest form, this enthusiasm is best expressed as the word passion -- an intense feeling that burns within him and is manifested in the devotion he demonstrates towards his business.

17) The guerrilla entrepreneur is focused on the goal.

To do this, he must remain focused upon his journey, seeing the future clearly, at the same time concentrating upon the present.

He is aware that the minutiae of life and business can distract him,
so does what is necessary to make those distractions only momentary.

18) The guerrilla entrepreneur is disciplined about the tasks at hand.

As a guerrilla who does not kid himself, he keeps those promises, knowing that the achievement of his goals will be more
than an adequate reward for his discipline.

He finds it easy to be disciplined because of the payback offered by the leisure that follows.

19) The guerrilla entrepreneur is well-organized at home and at work.

His sense of organization is fueled by the efficiency that results from it. While he is always organized, the guerrilla never squanders precious time by over organizing.

20) The guerrilla entrepreneur has an upbeat attitude.

His ever-present optimism is grounded in an ability to perceive the positive side of things, recognizing the negative, but never
dwelling there. His positively is contagious.